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Communication and persuasion :

Hovland, Carl I

Communication and persuasion : Psychological studies of opinion change / Carl I. Hovland, Irving L. Janis & Harold H. Kelly. - New Haven : Yale University Press, 1953. - xii, 315 p. ; 21 cm.

Subjects--Topical Terms:
Communication
Persuasion

Dewey Class. No.: 301.14 / HOV

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