Marketing-led strategic change : A guide to tranforming the proces of going to market / Nigel F. Piercy.
Material type:
TextPublication details: Oxford : Butterworth-Heinemann, c2002Edition: 3rd edDescription: xvi, 762 p. : ill. ; 24 cmISBN: 9780750652254Subject(s): Marketing - Management | Marketing | Strategic managementDDC classification: 658.812
Books-General
| Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | 658.812 PIE (Browse shelf(Opens below)) | Available | 2003-729 | ||
| UMI Main Library | 658.812 PIE (Browse shelf(Opens below)) | Available | Resource for Academic reference, Research and Development | 2003-661 | |
| UMI Main Library | 658.812 PIE (Browse shelf(Opens below)) | Available | Resource for Academic reference, Research and Development | 2003-662 |
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| 658.812 PEP Managing customer relationships : | 658.812 PEP Managing customer relationships : | 658.812 PIE Marketing-led strategic change : | 658.812 PIE Marketing-led strategic change : | 658.812 PIE Marketing-led strategic change : | 658.812 REL Relationship marketing for competitive advantage : | 658.812 ROB Customer service games for trainers / |
Strategic Marketing Management
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