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Marketing-led strategic change :

Piercy, Nigel F.

Marketing-led strategic change : A guide to tranforming the proces of going to market / Nigel F. Piercy. - 3rd ed. - Oxford : Butterworth-Heinemann, c2002. - xvi, 762 p. : ill. ; 24 cm

Strategic Marketing Management

ISBN: 9780750652254

Subjects--Topical Terms:
Marketing - Management
Marketing
Strategic management

Dewey Class. No.: 658.812 / PIE

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