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Spending advertising money:

Broadbent, Simon

Spending advertising money: An introduction to media planning, media buying and the uses of media research / Simon Broadbent. - London : Business Books Limited, 1975. - xi, 368 p. ; 23 cm.

Subjects--Topical Terms:
Advertising -- Costs.--Costs

Dewey Class. No.: 659.1 / BRO

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