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Marketbusters /

McGrath, Rita Gunther

Marketbusters / Rita Gunther McGrath and Ian C. MacMillan. - Boston, Massachusetts : Harvard Business School Press, [2005?]. - viii, 263 p. ; 22 cm.

ISBN: 1591391237

Subjects--Topical Terms:
Strategic planning--Handbooks, manuals, etc.
Market share.
Customer relations --Management.

Dewey Class. No.: 658.40 / MCG

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