Building the brand-driven business : Operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A. Aaker.
Material type:
TextSeries: The Jossey-Bass business and management seriesPublication details: Jossey-Bass : San Francisco, 2002Description: 299 pISBN: 0787962554; 9780787962555Subject(s): Marketing | Product managementDDC classification: 658.827
Books-General
| Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | 658.827 DAV (Browse shelf(Opens below)) | Available | Academic &Research References | 2009-047 | |
| UMI Main Library | Available | Academic &Research References | 2009-048 |
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| 658.821 PAL The manager's guide to competitive marketing strategies / | 658.827 CHE Understanding brands / | 658.827 DAN Brands / | 658.827 DAV Building the brand-driven business : | 658.827 DEA Business the Richard Brandson Way : | 658.827 DEC Creating powerful brands in customer, service and industrial markets / | 658.827 GRA The brand innovation manifesto : |
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