Marketing across culture / Jean-Claude Usunier.
Material type:
TextPublication details: Essex, England ; New York : Financial Times/Prentice Hall, ©2000Edition: 3rd edDescription: xv, 627 p. : ill. ; 24 cmISBN: 0130106682Subject(s): Export marketing -- Social aspects | International business enterprises -- Social aspects | Intercultural communicationDDC classification: 658.848
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 658.848 (Browse shelf(Opens below)) | Available | 2004-306 |
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| 658.84 SMI Marketing communications : | 658.84 STE Marketing channels / | 658.84 STE Marketing channels / | 658.848 Marketing across culture / | 658.848 BRA Import practice / | 658.848 BRA International marketing strategy / | 658.848 DOO International marketing strategy : |
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