Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick
Material type:
TextPublication details: London ; New York : McGraw-Hill, c2013Edition: 7th edDescription: xx, 745 p. : ill. (some col.) ; 25 cmISBN: 9780077140007Subject(s): Marketing | Marketing -- Europe -- Case studiesDDC classification: 658.8
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | Seen During Stock-taking | 658.8 JOB (Browse shelf(Opens below)) | Available | 2014-200 | |
| UMI Main Library | Seen During Stock-taking | 658.8 JOB (Browse shelf(Opens below)) | Available | 2014-196 | |
| UMI Main Library | Seen During Stock-taking | 658.8 JOB (Browse shelf(Opens below)) | Available | 2014-199 | |
| UMI Main Library | 658.8 JOB (Browse shelf(Opens below)) | Available | 2014-197 |
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| 658.404 PMI A guide to the project management body of knowledge (PMBOK guide) / | 658.8 JOB Principles and practice of marketing / | 658.8 JOB Principles and practice of marketing / | 658.8 JOB Principles and practice of marketing / | 658.802 FIL Marketing communications : | 658.802 SMI Marketing communications : | 658.812 SOU The customer experience edge : |
Includes bibliographical references and index.
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