Principles and practice of marketing /
Jobber, David, 1947-
Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick - 7th ed. - London ; New York : McGraw-Hill, c2013 - xx, 745 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
9780077140007
Marketing.
Marketing--Case studies.--Europe
658.8 / JOB
Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick - 7th ed. - London ; New York : McGraw-Hill, c2013 - xx, 745 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
9780077140007
Marketing.
Marketing--Case studies.--Europe
658.8 / JOB