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Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick

By: Jobber, David, 1947-Contributor(s): Ellis-chadwick, Fiona Material type: Text

TextPublication details: London ; New York : McGraw-Hill, c2013Edition: 7th edDescription: xx, 745 p. : ill. (some col.) ; 25 cmISBN: 9780077140007Subject(s): Marketing | Marketing -- Europe -- Case studiesDDC classification: 658.8

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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	658.8 JOB (Browse shelf(Opens below))	Available	2014-200
UMI Main Library	Seen During Stock-taking	658.8 JOB (Browse shelf(Opens below))	Available	2014-196
UMI Main Library	Seen During Stock-taking	658.8 JOB (Browse shelf(Opens below))	Available	2014-199
UMI Main Library		658.8 JOB (Browse shelf(Opens below))	Available	2014-197

Includes bibliographical references and index.

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