Advertising and promotion : An integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, 2012Edition: 9th edDescription: xxxv, 769 p. : col. ill. ; 29 cmISBN: 9780071314404Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 659.1 BEL (Browse shelf(Opens below)) | Available | 2014-042 | |
| UMI Main Library | 659.1 BEL (Browse shelf(Opens below)) | Available | 2014-043 |
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| 659.1 ARE Contemporary advertising and integrated marketing communications / | 659.1 ARE Contemporary advertising / | 659.1 BAT Advertising management / | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : | 659.1 BER Creative advertising : | 659.1 BOY Advertising management : |
Includes bibliographical references and index.
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