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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

By: Arens, William F Contributor(s): Weigold, Michael F, 1958- | Arens, Christian Material type: Text

TextPublication details: New York, NY : McGraw-Hill/Irwin, c2013Edition: 14th edDescription: viii, 742 p. : ill. ; 26 cmISBN: 9781121914018Subject(s): AdvertisingDDC classification: 659.1

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Holdings
Current library	Call number	Status	Barcode
UMI Main Library	659.1 ARE (Browse shelf(Opens below))	Available	2014-047
UMI Main Library	659.1 ARE (Browse shelf(Opens below))	Available	2014-048
UMI Main Library	659.1 ARE (Browse shelf(Opens below))	Available	2014-046
UMI Main Library	659.1 ARE (Browse shelf(Opens below))	Available	2014-050
UMI Main Library	659.1 ARE (Browse shelf(Opens below))	Available	2014-049

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Previous	659.1SHI Integrated marketing in communiction in advertising and promotion /	659.2ORY Public relations / media workshop held between 26th-30th November, 1990, Jinja :	659.2PUB Public relations - a key to success :	659.1 ARE Contemporary advertising and integrated marketing communications /	659.1 ARE Contemporary advertising and integrated marketing communications /	659.2 DAV Corporate reputation and competitiveness /

Includes index.

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