Contemporary advertising and integrated marketing communications /
Arens, William F.
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - 14th ed. - New York, NY : McGraw-Hill/Irwin, c2013. - viii, 742 p. : ill. ; 26 cm.
Includes index.
9781121914018
Advertising.
659.1 / ARE
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - 14th ed. - New York, NY : McGraw-Hill/Irwin, c2013. - viii, 742 p. : ill. ; 26 cm.
Includes index.
9781121914018
Advertising.
659.1 / ARE