The fundamentals of advertising / (Record no. 5821)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00668nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180613092750.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180613b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750615624 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMI |
| Transcribing agency | UMI |
| Modifying agency | UMI |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 21 |
| Item number | WIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilmshurst, John. |
| 9 (RLIN) | 16356 |
| 245 14 - TITLE STATEMENT | |
| Title | The fundamentals of advertising / |
| Statement of responsibility, etc. | John Wilmshurst and Adrian Mackay. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 384 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 16357 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mackay, Adrian. |
| 9 (RLIN) | 16358 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 07/18/2013 | 1 | 659.1 WIL | 2011-735 | 02/11/2016 | 02/11/2016 | Books-General |