The marketing book / edited by Michael J. Baker.

Contributor(s): Baker, Michael John | Chartered Institute of MarketingMaterial type: TextTextSeries: Marketing series (London, England)Publication details: Oxford ; Boston : Butterworth-Heinemann, c1994Edition: 3rd edDescription: xlii, 740 p. : ill. ; 25 cmISBN: 9780750620222Subject(s): MarketingDDC classification: 658.8
Item type: Books-General
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Current library Collection Call number Status Date due Barcode
UMI Main Library
Seen During Stock-taking 658.8 MAR (Browse shelf(Opens below)) Available 2000-013
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658.8 MAN Managing marketing / 658.8 MAR CIM paper 10 : 658.8 MAR Marketing : 658.8 MAR The marketing book / 658.8 MCD Marketing plans : 658.8 MCD Marketing plans : 658.8 MCD Marketing plans :

"Published on behalf of the Chartered Institute of Marketing."

Includes bibliographical references and index.

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