Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.
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TextPublication details: Homewood, IL : Irwin, c1987Edition: 2nd edDescription: xv, 754 p. : ill. ; 25 cmISBN: 0256037132Subject(s): Advertising -- Case studies | Sales promotion -- Case studiesDDC classification: 659.1
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | Seen During Stock-taking | 659.1068 QUE (Browse shelf(Opens below)) | Available | 2003-098 |
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| 659.1 SHI Integrated marketing in communiction in advertising and promotion / | 659.1 WIL The fundamentals of advertising / | 659.1 WIL The fundamentals of advertising / | 659.1068 QUE Cases in advertising and promotion management / | 659.10941 YES Advertising / | 659.113 SUG Instant promotions / | 659.2 BAL What the management defines ... public relations refines : |
Includes bibliographical references and index.
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