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Consumer behavior /
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Consumer behavior /
Peter D. Bennett and Harold H. Kassarjian.
By:
Bennett, Peter D
Contributor(s):
Kassarjian, Harold H
[joint author.]
Material type:
Text
Series:
Prentice-Hall foundations of marketing series
Publication details:
[Englewood Cliffs, N.J. :
Prentice-Hall,
1972]
Description:
x, 134 p. ; 23 cm
ISBN:
9780131693838
Subject(s):
Consumer behavior
|
Consumption (Economics)
DDC classification:
658.834
Item type:
Books-General
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658.83 ZIK
Exploring market research /
658.834 BEN
Consumer behavior /
658.834 BEN
Consumer behavior /
658.834 BEN
Consumer behavior /
658.834 MAN
Management action guides :
658.834 PIR
Ethnic marketing :
658.834 SCH
Consumer behavior /
Includes bibliographical references.
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