Consumer behavior / Peter D. Bennett and Harold H. Kassarjian.

By: Bennett, Peter DContributor(s): Kassarjian, Harold H [joint author.]Material type: TextTextSeries: Prentice-Hall foundations of marketing seriesPublication details: [Englewood Cliffs, N.J. : Prentice-Hall, 1972]Description: x, 134 p. ; 23 cmISBN: 9780131693838Subject(s): Consumer behavior | Consumption (Economics)DDC classification: 658.834
Item type: Books-General
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