Consumer behavior /
Bennett, Peter D.
Consumer behavior / Peter D. Bennett and Harold H. Kassarjian. - [Englewood Cliffs, N.J. : Prentice-Hall, 1972]. - x, 134 p. ; 23 cm. - Prentice-Hall foundations of marketing series .
Includes bibliographical references.
9780131693838
Consumer behavior.
Consumption (Economics)
658.834 / BEN
Consumer behavior / Peter D. Bennett and Harold H. Kassarjian. - [Englewood Cliffs, N.J. : Prentice-Hall, 1972]. - x, 134 p. ; 23 cm. - Prentice-Hall foundations of marketing series .
Includes bibliographical references.
9780131693838
Consumer behavior.
Consumption (Economics)
658.834 / BEN