Consumer behavior / Peter D. Bennett and Harold H. Kassarjian.
Material type:
TextSeries: Prentice-Hall foundations of marketing seriesPublication details: [Englewood Cliffs, N.J. : Prentice-Hall, 1972]Description: x, 134 p. ; 23 cmISBN: 9780131693838Subject(s): Consumer behavior | Consumption (Economics)DDC classification: 658.834
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| 658.83 ZIK Exploring market research / | 658.83 ZIK Exploring market research / | 658.834 BEN Consumer behavior / | 658.834 BEN Consumer behavior / | 658.834 BEN Consumer behavior / | 658.834 MAN Management action guides : | 658.834 PIR Ethnic marketing : |
Includes bibliographical references.
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