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The marketing challenge of 1992 / John A. Quelch, Robert D. Buzzell, Eric Salama.

By: Quelch, John A Contributor(s): Buzzell, Robert D. (Robert Dow), 1933- | Salama, Eric Material type: Text

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TextPublication details: Reading, Mass. : Addison-Wesley Pub. Co., c1990Description: ix, 390 p. : ill. ; 24 cmISBN: 9780201515626Subject(s): Marketing -- Case studies -- European Economic Community countries | Foreign corporations -- European Economic Community countries | Europe -- Economic integrationDDC classification: 337.142

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