The marketing challenge of 1992 / (Record no. 4133)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00938pam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3871452 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180529100320.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 890803s1990 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 89017770 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780201515626 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMI |
| Transcribing agency | UMI |
| Modifying agency | UMI |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 20 |
| Classification number | 337.142 |
| Item number | QUE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 9 (RLIN) | 7432 |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing challenge of 1992 / |
| Statement of responsibility, etc. | John A. Quelch, Robert D. Buzzell, Eric Salama. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Reading, Mass. : |
| Name of publisher, distributor, etc. | Addison-Wesley Pub. Co., |
| Date of publication, distribution, etc. | c1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 390 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Case studies |
| Geographic subdivision | European Economic Community countries |
| 9 (RLIN) | 7433 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Foreign corporations |
| Geographic subdivision | European Economic Community countries. |
| 9 (RLIN) | 7434 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Europe |
| General subdivision | Economic integration. |
| 9 (RLIN) | 7435 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Buzzell, Robert D. |
| Fuller form of name | (Robert Dow), |
| Dates associated with a name | 1933- |
| 9 (RLIN) | 7436 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Salama, Eric. |
| 9 (RLIN) | 7437 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
No items available.