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Advertising management /

Batra, Rajeev

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c1996. - xiii, 754 p. : ill. ; 24 cm.

Includes index

ISBN: 9780133057157

Subjects--Topical Terms:
Advertising --Management

Dewey Class. No.: 659.1 / BAT

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