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The essence of consumer behaviour / Jim Blythe.

By: Blythe, Jim Material type: Text

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TextSeries: Essence of management seriesPublication details: New York : Prentice Hall, c1997Description: x, 206 p. : ill. ; 24 cmISBN: 9780135731222Subject(s): Consumer behavior | Marketing researchDDC classification: 658.8342

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Includes bibliographical references and index.

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