The essence of consumer behaviour /
Blythe, Jim.
The essence of consumer behaviour / Jim Blythe. - New York : Prentice Hall, c1997. - x, 206 p. : ill. ; 24 cm. - Essence of management series .
Includes bibliographical references and index.
9780135731222
Consumer behavior.
Marketing research.
658.8342 / BLY
The essence of consumer behaviour / Jim Blythe. - New York : Prentice Hall, c1997. - x, 206 p. : ill. ; 24 cm. - Essence of management series .
Includes bibliographical references and index.
9780135731222
Consumer behavior.
Marketing research.
658.8342 / BLY