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Marketing due diligence : Reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward.

By: McDonald, Malcolm Contributor(s): Smith, Brian D. (Brian David), 1961- | Ward, Keith, 1949-Material type: Text

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TextPublication details: Oxford : Elsevier Butterworth-Heinemann, c2007Edition: 1st edDescription: xv, 238 p. : ill. ; 25 cmISBN: 9780750683425Subject(s): Corporations -- Valuation | Corporations -- Investor relations | Stocks -- Marketing | Stocks -- Prices | Economic value added | Risk assessmentDDC classification: 658.8

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Includes bibliographical references and index.

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