Marketing due diligence :
McDonald, Malcolm.
Marketing due diligence : Reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward. - 1st ed. - Oxford : Elsevier Butterworth-Heinemann, c2007. - xv, 238 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780750683425
Corporations--Valuation.
Corporations--Investor relations.
Stocks--Marketing.
Stocks--Prices.
Economic value added.
Risk assessment.
658.8 / MCD
Marketing due diligence : Reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward. - 1st ed. - Oxford : Elsevier Butterworth-Heinemann, c2007. - xv, 238 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780750683425
Corporations--Valuation.
Corporations--Investor relations.
Stocks--Marketing.
Stocks--Prices.
Economic value added.
Risk assessment.
658.8 / MCD