Marketing management : Analysis, planning, and control / Philip Kotler.
Material type: TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1972Edition: 2d edDescription: xiv, 885 p. : ill. ; 25 cmISBN: 0135573890Subject(s): Marketing -- ManagementDDC classification: 658.8Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
UMI Main Library | Seen During Stock-taking | 658.8 KOT (Browse shelf(Opens below)) | Available | 73-545 |
Includes bibliographical references and indexes.
There are no comments on this title.