Marketing management / Philip Kotler.
Material type: TextPublication details: Upper Saddle River, NJ : Prentice-Hall Inc., c2003Edition: 11th edDescription: xxix, 836 p. : col. ill. ; 26 cmISBN: 9788120320833Subject(s): Marketing -- managementDDC classification: 658.8No physical items for this record
Includes bibliographies and indexes
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