Dictionary of marketing, advertising and public relations / Frank Jefkins.
Material type:
TextPublication details: High Holborn, London : International text book co.Ltd., c1983Edition: 2ndDescription: 311 p. ; 23 cmISBN: 0700202846Subject(s): Marketing -- DictionariesDDC classification: 658.8
Books-General
| Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | 658.8 JEF (Browse shelf(Opens below)) | Withdrawn Item | withdrawn | 85-122 |
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| 658.8 HOM Marketing Management : | 658.8 HOM Marketing Management : | 658.8 JAI International marketing management / | 658.8 JEF Dictionary of marketing, advertising and public relations / | 658.8 JOB Foundations of marketing / | 658.8 JOB Principles and practice of marketing / | 658.8 JOB Principles and practice of marketing / |
Previous edition: published as Dictionary of marketing and communications. 1973.
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