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Dictionary of marketing, advertising and public relations /

Jefkins, Frank

Dictionary of marketing, advertising and public relations / Frank Jefkins. - 2nd - High Holborn, London : International text book co.Ltd., c1983. - 311 p. ; 23 cm.

Previous edition: published as Dictionary of marketing and communications. 1973.

ISBN: 0700202846

Subjects--Topical Terms:
Marketing--Dictionaries.

Dewey Class. No.: 658.8 / JEF

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