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International marketing relationships / Sue Bridgewater, Colin Egan.

By: Bridgewater, Sue Contributor(s): Egan, Colin Material type: Text

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TextSeries: Profitable marketing relationships seriesPublication details: New York : Palgrave, c2002Description: xxii, 288 p. : ill. ; 25 cmISBN: 9780333733783Subject(s): Export marketing | Relationship marketing | Brand name products | Business networks | Strategic alliances (Business)DDC classification: 658.8

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Includes bibliographical references and index.

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