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International marketing relationships /

Bridgewater, Sue.

International marketing relationships / Sue Bridgewater, Colin Egan. - New York : Palgrave, c2002. - xxii, 288 p. : ill. ; 25 cm. - Profitable marketing relationships series .

Includes bibliographical references and index.

ISBN: 9780333733783

Subjects--Topical Terms:
Export marketing.
Relationship marketing.
Brand name products.
Business networks.
Strategic alliances (Business)

Dewey Class. No.: 658.8 / BRI

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