Creating powerful brands in customer, service and industrial markets / Leslie de Chernatory and Malcolm McDonald.
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TextPublication details: Oxford, Uk : Elsevier, 2003Edition: 3rd edDescription: xix, 467 p. ill. ; 24 cmISBN: 9780750659802Subject(s): Branding (Marketing) | Brand name products -- Planning | Product managementDDC classification: 658.827
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 658.827 DEC (Browse shelf(Opens below)) | Available | 2011-363 |
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| 658.827 DAN Brands / | 658.827 DAV Building the brand-driven business : | 658.827 DEA Business the Richard Brandson Way : | 658.827 DEC Creating powerful brands in customer, service and industrial markets / | 658.827 GRA The brand innovation manifesto : | 658.827 HIT Successful brand management in a week / | 658.827 KAP The new strategic brand management : |
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