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Creating powerful brands in customer, service and industrial markets / Leslie de Chernatory and Malcolm McDonald.

By: De Chernatory, Lesile Contributor(s): McDonald, MalcolmMaterial type: Text

TextPublication details: Oxford, Uk : Elsevier, 2003Edition: 3rd edDescription: xix, 467 p. ill. ; 24 cmISBN: 9780750659802Subject(s): Branding (Marketing) | Brand name products -- Planning | Product managementDDC classification: 658.827

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Books-General

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Holdings
Current library	Call number	Status	Date due
UMI Main Library	658.827 DEC (Browse shelf(Opens below))	Available