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Advertising and promotion : Supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Shimp, Terence A Material type: Text

TextPublication details: USA : Thomson, 2003Edition: 6th edDescription: xxi, 650 p. : ill. ; 28 cmISBN: 9780030352713Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 658.82

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Holdings
Current library	Call number	Status	Date due	Barcode
UMI Main Library	658.82SHI (Browse shelf(Opens below))	Available		2003-852
UMI Main Library	658.82SHI (Browse shelf(Opens below))	Available		2003-853

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