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Integrated marketing in communiction in advertising and promotion / Terence A. Shimp.

By: Shimp,Terence A Material type: Text

TextPublication details: Australia : South-western, c2010Edition: 8th edDescription: xx, 667 p. : col. ill. ; 28 cmISBN: 9780324665314Subject(s): MarketingDDC classification: 659.1

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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	659.1SHI (Browse shelf(Opens below))	Available	2010-2360
UMI Main Library	Seen During Stock-taking	659.1 SHI (Browse shelf(Opens below))	Available	2010-2362
UMI Main Library	Seen During Stock-taking	659.1 SHI (Browse shelf(Opens below))	Available	2010-2358
UMI Main Library	Seen During Stock-taking	659.1SHI (Browse shelf(Opens below))	Available	2010-2361
UMI Main Library	Seen During Stock-taking	659.1SHI (Browse shelf(Opens below))	Available	2010-2364
UMI Main Library	Seen During Stock-taking	659.1SHI (Browse shelf(Opens below))	Available	2010-2363

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Previous	659.1 RUS Kleppner's advertising procedure /	659.1 SHI Integrated marketing communication in advertising and promotion /	659.1 SHI Integrated marketing in communiction in advertising and promotion /	659.1 SHI Integrated marketing in communiction in advertising and promotion /	659.1 WIL The fundamentals of advertising /	659.1 WIL The fundamentals of advertising /	659.1068 QUE Cases in advertising and promotion management /	Next

Includes index.

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