Integrated marketing in communiction in advertising and promotion / (Record no. 3138)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00599nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180607123438.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120403t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324665314 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMI |
| Transcribing agency | UMI |
| Modifying agency | UMI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 22 |
| Item number | SHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp,Terence A. |
| 9 (RLIN) | 2949 |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing in communiction in advertising and promotion / |
| Statement of responsibility, etc. | Terence A. Shimp. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | South-western, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 667 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 3685 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 04/03/2012 | 1 | 659.1SHI | 2010-2363 | 04/03/2012 | 04/03/2012 | Books-General | ||||||
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 04/24/2012 | 1 | 659.1SHI | 2010-2360 | 02/11/2016 | 02/11/2016 | Books-General | ||||||
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 04/24/2012 | 1 | 659.1 SHI | 2010-2362 | 02/11/2016 | 02/11/2016 | Books-General | ||||||
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 04/24/2012 | 1 | 659.1 SHI | 2010-2358 | 02/11/2016 | 02/11/2016 | Books-General | ||||||
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 04/24/2012 | 1 | 659.1SHI | 2010-2361 | 02/11/2016 | 02/11/2016 | Books-General | ||||||
| Item Still in Circulation | Seen During Stock-taking | UMI Main Library | UMI Main Library | 04/24/2012 | 659.1SHI | 2010-2364 | 02/11/2016 | 02/11/2016 | Books-General |