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Integrated marketing communications in advertising and promotion / Terence A. Shimp.

By: Shimp, Terence A Material type: Text

TextPublication details: Mason,OH : South-Western, c2007Edition: 7th edDescription: xiii, 629 p. : ill. ; 28 cmISBN: 9780324408089Subject(s): MarketingDDC classification: 658.8

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Current library	Collection	Call number	Status	Date due	Barcode
UMI Main Library	Seen During Stock-taking	658.8SHI (Browse shelf(Opens below))	Available		658. o46

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