Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk.

By: Schiffman, Leon GContributor(s): Kanuk, Leslie LazarMaterial type: TextTextPublication details: New Jersey : Pearson Education Inc., 2004Edition: 8th edDescription: 587 p. : ill. ; 26 cmISBN: 9780130491756Subject(s): Consumers -- BehaviourDDC classification: 658.8342
Item type: Books-General
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