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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - 8th ed. - New Jersey : Pearson Education Inc., 2004. - 587 p. : ill. ; 26 cm.

ISBN: 9780130491756

Subjects--Topical Terms:
Consumers --Behaviour

Dewey Class. No.: 658.8342 / SCH

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