Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan.

By: Parasuraman, AContributor(s): Grewal, Dhruv | Krishnan, R, 1952-Material type: TextTextPublication details: Boston : Houghton Mifflin Co., c2007Edition: 2nd edDescription: xxii, 638 p. : ill. ; 26 cmISBN: 9780618660636Subject(s): Marketing researchDDC classification: 658.83
Item type: Books-General
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Holdings
Current library Collection Call number Status Date due Barcode
UMI Main Library
658.83 PAR (Browse shelf(Opens below)) Available 2010-2202
UMI Main Library
658.83 PAR (Browse shelf(Opens below)) Available 2010-2204
UMI Main Library
658.83 PAR (Browse shelf(Opens below)) Available 2010-2205
UMI Main Library
Seen During Stock-taking 658.83PAR (Browse shelf(Opens below)) Available 2010-2206
UMI Main Library
Seen During Stock-taking 658.83PAR (Browse shelf(Opens below)) Available 2010-2208
UMI Main Library
Seen During Stock-taking 658.83PAR (Browse shelf(Opens below)) Available 2010-2203
UMI Main Library
Seen During Stock-taking 658.83PAR (Browse shelf(Opens below)) Available 2010-2207
UMI Main Library
Seen During Stock-taking 658.83 PAR (Browse shelf(Opens below)) Available 2010-2209

Includes bibliographical references (p. 581-611) and indexes.

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