Normal view MARC view ISBD view

Marketing research /

Parasuraman, A.

Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan. - 2nd ed. - Boston : Houghton Mifflin Co., c2007. - xxii, 638 p. : ill. ; 26 cm.

Includes bibliographical references (p. 581-611) and indexes.

ISBN: 9780618660636

LCCN: 2005936447

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / PAR

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)