Consumer behavior : A strategic approach / Henry Assael.
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TextPublication details: Boston : Houghton Mifflin, c2004Description: xxiii, 631 p. : col. ill. ; 27 cmISBN: 9780618222155Subject(s): Consumer behavior | Marketing researchDDC classification: 658.8342
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 658.8342ASS (Browse shelf(Opens below)) | Available | 2010-2138 | |
| UMI Main Library | 658.8342ASS (Browse shelf(Opens below)) | Available | 2010-2140 |
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| 658.82SHI Advertising and promotion : | 658.82SHI Advertising and promotion : | 658.8342ASS Consumer behavior : | 658.8342ASS Consumer behavior : | 658.8342ASS Consumer behavior : | 658.8342ASS Consumer behavior : | 658.8342BLA Consumer behavior / |
Includes bibliographical references and indexes.
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