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Consumer behavior : A strategic approach / Henry Assael.

By: Assael, Henry Material type: Text

TextPublication details: Boston : Houghton Mifflin, c2004Description: xxiii, 631 p. : col. ill. ; 27 cmISBN: 9780618222155Subject(s): Consumer behavior | Marketing researchDDC classification: 658.8342

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Holdings
Current library	Call number	Status	Date due	Barcode
UMI Main Library	658.8342ASS (Browse shelf(Opens below))	Available		2010-2138
UMI Main Library	658.8342ASS (Browse shelf(Opens below))	Available		2010-2140

Includes bibliographical references and indexes.

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