Principles and practices of marketing / David Jobber.
Material type:

Current library | Collection | Call number | Status | Date due | Barcode |
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UMI Main Library | Seen During Stock-taking | 658.802 JOB (Browse shelf(Opens below)) | Available | 2009-722 | |
UMI Main Library | Seen During Stock-taking | 658.802 JOB (Browse shelf(Opens below)) | Available | 2009-723 |
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658.802 HUG Marketing communications 2008-2009 / | 658.802 HUG Marketing communications 2007-2008 / | 658.802 JOB Principles and practices of marketing / | 658.802 JOB Principles and practices of marketing / | 658.802 MCD Marketing plans : | 658.802 MCD Marketing plans : | 658.802 MEE Managing marketing performance, 2008-2009 / |
Free accompanying Ad insight CD-ROM with a wealth of TV advertising campaigns linked to topics in the book
Includes bibliographical references and index.
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