Marketing planning 2007-2008 / Karen Beamish and Ruth Ashford.
Material type:
TextPublication details: Oxford ; Burlington : Elsevier/Butterworth-Heinemann, c2007Description: ix, 402 p. : ill. ; 30 cmISBN: 9780750684040Subject(s): Marketing -- Planning | Marketing -- Planning -- Examinations study guidesDDC classification: 658.802
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | 658.802 BEA (Browse shelf(Opens below)) | Available | 2011-1455 | ||
| UMI Main Library | Seen During Stock-taking | 658.802 BEA (Browse shelf(Opens below)) | Available | 2011-1454 |
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| 658.802 ANN The CIM student's practice and revision handbook : | 658.802 ANN The CIM student's practice and revision handbook : | 658.802 BEA Marketing planning 2007-2008 / | 658.802 BEA Marketing planning 2007-2008 / | 658.802 BLA Integrated marketing communication : Creative strategy from idea to implementation / | 658.802 CAP Managing marketing in the 21st century : | 658.802 CAP Managing marketing in the 21st century : |
Includes bibliographic references and index
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