Strategic marketing : Planning and control / Graeme Drummond, Ruth Ashford [and] John Ensor.
Material type:
TextPublication details: Oxford ; Boston : Butterworth-Heinemann, 2001Edition: 2nd edDescription: xiv, 304 p. : ill. ; 25 cmISBN: 0750652365Subject(s): Marketing -- Management | Marketing -- Decision making | Marketing -- PlanningDDC classification: 658.802
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | Seen During Stock-taking | 658.802 DRU (Browse shelf(Opens below)) | Available | 2011-1333 |
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| 658.802 DRU Strategic marketing : | 658.802 DRU Strategic marketing : | 658.802 DRU Strategic marketing : | 658.802 DRU Strategic marketing : | 658.802 EME Emerging themes : | 658.802 FIF Collected essays in marketing strategy / | 658.802 FIF Collected essays in marketing strategy / |
Published in association with The Chartered Institute of Marketing.
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