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Services marketing : Integrating customer focus across the firm / Valarie A Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Zeithamal, Valarie A Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D Material type: Text

TextPublication details: New York : McGraw Hills, c2006Edition: 4th edDescription: xxvii.,708 p. : ill. ; 26 cmISBN: 9780071244961Subject(s): Marketing | Customer serviceDDC classification: 658.8127

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Current library	Collection	Call number	Status	Date due	Barcode
UMI Main Library	Seen During Stock-taking	658.8127 ZEI (Browse shelf(Opens below))	Available		2011-1224

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Previous	658.812 SOU The customer experience edge :	658.812 SOU The customer experience edge :	658.812 TSC Achieving excellence through customer service /	658.8127 ZEI Services marketing :	658.82 BRO The sales promotion handbook :	658.82 CUM Sales promotion :	658.827 DEA Business the Richard Brandson Way :	Next

Includes bibliographical references and index

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