Services marketing :
Zeithamal, Valarie A.
Services marketing : Integrating customer focus across the firm / Valarie A Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 4th ed. - New York : McGraw Hills, c2006 - xxvii.,708 p. : ill. ; 26 cm.
Includes bibliographical references and index
9780071244961
Marketing
Customer service
658.8127 / ZEI
Services marketing : Integrating customer focus across the firm / Valarie A Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 4th ed. - New York : McGraw Hills, c2006 - xxvii.,708 p. : ill. ; 26 cm.
Includes bibliographical references and index
9780071244961
Marketing
Customer service
658.8127 / ZEI