The brand management checklist : Proven tools and techniques for creating winning brands / Brad Van Auken.
Material type:
TextPublication details: London : Kogan Page, c2002Description: xv, 320 p. : ill. ; 25 cmISBN: 9780749436995Subject(s): Branding (Marketing) -- Management | Brand name products -- Marketing -- ManagementDDC classification: 658.827
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | Seen During Stock-taking | 658.827 VAN (Browse shelf(Opens below)) | Available | 2011-159 |
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| 658.82 BRO The sales promotion handbook : | 658.82 CUM Sales promotion : | 658.827 DEA Business the Richard Brandson Way : | 658.827 VAN The brand management checklist : | 658.83 BRA Marketing research : | 658.83 CIM Marketing information and research : | 658.83 CIM Marketing information and research : |
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